RWA branding is the latest buzzword in Out-of-home advertising (OOH) advertising. Cost effective being its forte along with multiple impression points and guaranteed viewership this new medium of advertising pillars on OOH and creates continuous buzz for the brands. Many brands have lapped up this opportunity of media and taken benefits of continued advertising platform and reaching out to the end consumers. Branding on the entry and exit gates is giving the consumers an opportunity to be made aware about the brand in the easiest of ways subsequently creating a strong brand association for the consumer with the Brand. When a person desires to buy a refrigerator and on the entry gate is greeted by a Refrigerator brand the consumer creates an impression of the brand in his mind and when the same is reinforced while he is at the point of purchase the result is “Actual Purchase”. Continuous reinforcement creates long term recall and works on the subconscious mind and creates willingness to purchase the specific brand. RWA branding scores on these areas and delivers superior return on investment.